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Insights from the field

Production notes, aerial cinematography stories, and perspectives from 25 years in visual storytelling.

All65Client Showcase & ROI17Industry Problem-Solving9Technical Authority & Safety39
Learn from the Past, Dream for the Future
Industry Problem-Solving

Learn from the Past, Dream for the Future

At first, it can be deflating, but then you realise how much you can learn from those who've already walked the path.

Rod Matsumoto15 Nov 20246 min read min read
How Chaos Can Spark Your Best Creative Ideas
Client Showcase & ROI

How Chaos Can Spark Your Best Creative Ideas

Creative breakthroughs often emerge from chaotic, unpredictable work environments. Drawing parallels to AI learning from complex data patterns.

Rod Matsumoto13 Nov 20246 min read min read
The Cost of Underpricing Video Production
Client Showcase & ROI

The Cost of Underpricing Video Production

For creative professionals, setting prices can feel daunting. The fear of turning away clients often leads to underpricing services.

Rod Matsumoto10 Nov 20248 min read min read
A Journey Behind the Say G'day Campaign
Client Showcase & ROI

A Journey Behind the Say G'day Campaign

When you see Perth's skyline illuminated in blue, it's hard to imagine the long night behind the beauty.

Rod Matsumoto21 Oct 20247 min read min read
Capturing the Spirit of MACA Ride 200 - 2024
Client Showcase & ROI

Capturing the Spirit of MACA Ride 200 - 2024

Two-day event coverage documenting nearly 2,000 cyclists across 200 kilometres for cancer research advocacy.

Rod Matsumoto14 Oct 20246 min read min read
Sky Perth to Capture Perth Landmarks in Blue for #SayGday
Client Showcase & ROI

Sky Perth to Capture Perth Landmarks in Blue for #SayGday

This year, Sky Perth is honoured to partner with St Bart's to capture the beauty of Perth as iconic locations light up in blue for the #SayGDay initiative.

Rod Matsumoto2 Oct 20244 min read min read
My 9 Year Journey in Drone Photography
Industry Problem-Solving

My 9 Year Journey in Drone Photography

Nine years ago, the author transitioned from IT Project Management to drone photography after a friend requested aerial surfing photos.

Rod Matsumoto1 Oct 20248 min read min read
How Netflix is Changing Content Creation
Client Showcase & ROI

How Netflix is Changing Content Creation

Streaming services like Netflix are transforming how we consume content and redefining how it's made.

Rod Matsumoto13 Aug 20246 min read min read
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