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Insights from the field

Production notes, aerial cinematography stories, and perspectives from 25 years in visual storytelling.

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AI Agents vs Virtual Assistants: How to Scale Your Creative Business
Industry Problem-Solving

AI Agents vs Virtual Assistants: How to Scale Your Creative Business

Many business leaders find themselves trapped in a cycle of busy work. They believe they must hire more staff to grow.

Rod Matsumoto10 Dec 20258 min read min read
Why I Stopped Being a Drone Pilot (And Became a Strategist Instead)
Industry Problem-Solving

Why I Stopped Being a Drone Pilot (And Became a Strategist Instead)

For years, I built my entire business and identity around one title: Drone Pilot.

Rod Matsumoto14 Nov 20258 min read min read
I Was Treated Like a Criminal for Flying a Drone
Industry Problem-Solving

I Was Treated Like a Criminal for Flying a Drone

Every drone pilot knows the feeling. You are out on a beautiful day in a place like Perth, with the sky wide open. You have done all your checks.

Rod Matsumoto14 Nov 20257 min read min read
When It Feels Personal
Industry Problem-Solving

When It Feels Personal

You find someone with potential, invest time in them, guide them, trust them. Then they leave.

Rod Matsumoto28 Sept 20256 min read min read
The Unseen Portfolio: Why My Best Work Isn't on Social Media
Industry Problem-Solving

The Unseen Portfolio: Why My Best Work Isn't on Social Media

If you are a creative professional today, you hear the same advice everywhere. Post your best work. Grow your followers.

Rod Matsumoto1 July 20257 min read min read
AI Won't Steal Your Creative Job If You Have a Plan
Industry Problem-Solving

AI Won't Steal Your Creative Job If You Have a Plan

Let's get straight to the point. AI is here. It is no longer a far-off idea.

Rod Matsumoto24 June 20258 min read min read
How Spending $10K on Drones Launched a New Career
Industry Problem-Solving

How Spending $10K on Drones Launched a New Career

How Spending $10K on Drones Changed Everything. For most, spending $10,000 on drones might sound extreme.

Rod Matsumoto13 May 20257 min read min read
Learn from the Past, Dream for the Future
Industry Problem-Solving

Learn from the Past, Dream for the Future

At first, it can be deflating, but then you realise how much you can learn from those who've already walked the path.

Rod Matsumoto15 Nov 20246 min read min read
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