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Insights from the field

Production notes, aerial cinematography stories, and perspectives from 25 years in visual storytelling.

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Faster Airspace Approvals Offer Sky Perth a Competitive Edge
Client Showcase & ROI

Faster Airspace Approvals Offer Sky Perth a Competitive Edge

CASA's Automated Airspace Authorisation Trial enables near-instant approvals for drone flights near major Australian airports.

Rod Matsumoto27 Nov 20247 min read min read
Your Mind Deserves a Break
Client Showcase & ROI

Your Mind Deserves a Break

Offloading mental tasks to external systems frees your mind for creative work, drawing on David Allen's productivity philosophy.

Rod Matsumoto19 Nov 20246 min read min read
How to Find Reliable Freelancers for Your Business
Client Showcase & ROI

How to Find Reliable Freelancers for Your Business

Finding dependable freelancers is essential for business success. This guide covers identifying trustworthy talent.

Rod Matsumoto17 Nov 20247 min read min read
How Chaos Can Spark Your Best Creative Ideas
Client Showcase & ROI

How Chaos Can Spark Your Best Creative Ideas

Creative breakthroughs often emerge from chaotic, unpredictable work environments. Drawing parallels to AI learning from complex data patterns.

Rod Matsumoto13 Nov 20246 min read min read
The Cost of Underpricing Video Production
Client Showcase & ROI

The Cost of Underpricing Video Production

For creative professionals, setting prices can feel daunting. The fear of turning away clients often leads to underpricing services.

Rod Matsumoto10 Nov 20248 min read min read
A Journey Behind the Say G'day Campaign
Client Showcase & ROI

A Journey Behind the Say G'day Campaign

When you see Perth's skyline illuminated in blue, it's hard to imagine the long night behind the beauty.

Rod Matsumoto21 Oct 20247 min read min read
Capturing the Spirit of MACA Ride 200 - 2024
Client Showcase & ROI

Capturing the Spirit of MACA Ride 200 - 2024

Two-day event coverage documenting nearly 2,000 cyclists across 200 kilometres for cancer research advocacy.

Rod Matsumoto14 Oct 20246 min read min read
Sky Perth to Capture Perth Landmarks in Blue for #SayGday
Client Showcase & ROI

Sky Perth to Capture Perth Landmarks in Blue for #SayGday

This year, Sky Perth is honoured to partner with St Bart's to capture the beauty of Perth as iconic locations light up in blue for the #SayGDay initiative.

Rod Matsumoto2 Oct 20244 min read min read
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